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Autobytel.com’s “Cruise Into MyGarage!” Sweepstakes Gives Registrants a Chance to Win A 2001 Chrysler PT Cruiser
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| Irvine, CA - November 20, 2000 |
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| Updated |
Jul 7, 2004 20:31:30 |
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Description:
- Autobytel.com (Nasdaq: ABTL), the global leader in automotive e-commerce, kicked off its six-week "Cruise Into MyGarage!" promotion on November 14, 2000. Consumers who register their cars in MyGarage, an automotive repair and service area on the Autobytel.com website, will be eligible to win instant prizes, including a new 2001 Chrysler PT Cruiser. Visitors to CarSmart.com, a website owned by Autobytel.com, will also be able to vie for the PT Cruiser and other prizes in CarSmart's MyGarage.
The "Cruise Into MyGarage!" sweepstakes follows on the heels of the highly-successful sweepstakes that launched MyGarage this summer, where the grand prize was a $250,000 garage-with a house attached! The promotion generated an impressive 1800% increase in MyGarage registrants at a fraction of the average customer acquisition cost typically paid by Internet companies . The more interactive "Cruise Into MyGarage!" is expected to meet with similar success.
"Autobytel.com is proud of the stunning popularity of MyGarage," says Autobytel.com Chief Marketing Officer, Andrew Donchak. "Everyone benefits because MyGarage really is an exceptional online consumer resource."
Consumers who register, or update their registration, for MyGarage by the end of the year will be prompted to select from three garage icons. Those who select the correct garage will win an instant prize. One lucky participant will win a 2001 Chrysler PT Cruiser, arguably America's most coveted vehicle. Other instant prizes include a Voice File Digital Recorder, a Global Positioning Satellite (GPS) System, an MP3 Player and more. All car owners who register for MyGarage are able to manage the repair and maintenance needs of their vehicles, including safety recalls, maintenance schedules, insurance, warranties and more. MyGarage registered users receive automatic e-mail alerts when recall notices are issued on their vehicle, as well as personal reminders regarding maintenance and service needs. MyGarage users can also take advantage of Autobytel.com's online auto mechanic, the "Auto Expert," to diagnose vehicle problems and receive cost estimates for labor and parts. MyGarage's "Glove Box" feature gives users easy access to safety reports, maps, weather conditions and insurance pricing, while the "Marketplace" is a consumer portal for quality auto parts and products. |
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