Autobytel.com Announces New Aftermarket Internet Sales Channel with Key Initial Partnerships
Online Car Sales Leader is First to Visually Integrate the Selection of Aftermarket Auto Accessories in the Vehicle Purchase Request
Updated
Jul 7, 2004 20:31:07
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Description: Irvine, CA - October 30, 2000 -- Autobytel.com (Nasdaq: ABTL), the global leader in automotive e-commerce, today announced that it has partnered with EyeVelocity, Source One Marketing, and leading automotive aftermarket accessory manufacturers LoJack, Katzkin Leather Inc., Saddleman and Steel Horse, to visually integrate the purchase of aftermarket products into the Autobytel.com consumer car-buying process. Powered by EyeVelocity's "Internet Accessorizor" technology, the Autobytel.com Aftermarket Program will enable Internet car buyers to view, customize and request vehicle-specific aftermarket products from a broad range of product categories during the online vehicle purchase request process. After confirming the details of the vehicle purchase request and aftermarket product selection with the consumer, the dealer can either fulfill aftermarket product sales using a manufacturer direct-to-dealer distribution network (e.g., LoJack and Katzkin Leather) or through Source One Marketing, a national online fulfillment system that will process ordering, shipping and billing for the over 5,000 Autobytel.com Accredited Dealers. The Autobytel.com Aftermarket Program allows for a more consolidated buying experience for consumers, additional profit margin for Autobytel.com dealerships, and tremendous potential for incremental product sales for the affiliated Aftermarket partners. "Once again, Autobytel.com is taking the lead in making the car-purchasing process even more consumer friendly by allowing consumers to view their vehicle of choice, complete with desired aftermarket accessories and pricing. At the same time, we continue to create improved efficiencies and incremental product sales for our dealers," said Mark Lorimer, Autobytel.com's President and CEO. "EyeVelocity and Source One Marketing were chosen as partners in this program for their expertise and tremendous knowledge and experience in the aftermarket industry." "EyeVelocity is proud to be a partner in this strategic initiative and we believe Autobytel.com's Aftermarket Program is uniquely positioned to redistribute a big slice of the $20-billion-plus aftermarket industry to its network of dealers," said Scott Waldron, Executive Vice President, EyeVelocity. The Autobytel.com Aftermarket Program is the most comprehensive aftermarket program available from an online car-buying site and is the company's latest Internet-driven solution to deliver significant benefits to consumers, dealers and manufacturers. According to a 2000 SEMA Market Study, retail sales of performance parts and accessories reached $23.24 billion in 1999, an increase of 87.8% since 1990. About EyeVelocity EyeVelocity, the leader in visual configuration technology, offers solutions that enable companies to tap new revenue, increase profits, and enhance customer loyalty by delivering a unique buying experience in which the consumer actually gets to "try on" products prior to purchase. EyeVelocity has pioneered the use of visualization and transaction software in the high-growth aftermarket products and automotive accessories markets. This suite of "powered by EyeVelocity" products allow consumers to customize their purchases with software platforms at retail points-of-purchase, or with Web-based, interactive configuration tools. EyeVelocity is funded by venture capital from GE Equity, Hambrecht & Quist's Access Technology Partners fund (an affiliate of H&Q and Chase Capital Partners), and the Intel 64 Fund. EyeVelocity has corporate offices in San Diego, CA, Portland, OR, and Boulder, CO. More information is available via the Internet at Source One Marketing Established in 1997, Source One Marketing () was the first e-commerce company to cater to the automotive accessories market, and today offers more than 100,000 products for 4,500 vehicles. With its proprietary accessories database, product knowledge and purchasing power, Source One Marketing provides quick, reliable and accurate fulfillment. Source One Marketing provides its expertise, commitment to quality service and competitive pricing to jobbers, dealers, installers and specialty retailers in the automotive aftermarket, including Autobytel.com.
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