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Andrew Donchak Joins Autobytel.com as Chief Marketing Officer
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| Irvine, CA - September 28, 2000 |
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| Updated |
Jul 7, 2004 20:30:48 |
| Rating |
 37 ( -6 -16.21% ) |
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Description:
- Autobytel.com (Nasdaq:ABTL), the global leader in automotive e-commerce, today announced the appointment of Andrew F. Donchak as Senior Vice President, Chief Marketing Officer (CMO). Donchak was most recently the Vice President of Marketing at Navigation Technologies, the world's leading producer of digital map information and supplier to GM OnStar, MapQuest and Hertz, among others. Donchak also spent over fifteen years at BBDO Worldwide, one of the most prestigious advertising agencies in the world.
As Autobytel.com's CMO, Donchak will lead the continued development and execution of Autobytel.com's worldwide marketing strategy. He will be responsible for the company's customer acquisition and retention efforts and the continued development and delivery of products and services that make buying and owning a vehicle as easy as possible.
Donchak's career spans nearly three decades and is marked by significant accomplishments in global and retail marketing and brand development. At Navigation Technologies, Donchak's achievements included growing the marketing and product manufacturing team from a handful of individuals to a 125+ department, spanning four countries. In addition, he played a key role in strategic planning and new business initiatives and was instrumental in driving sales from $27 million to $100 million in less than three years.
"I'm very pleased to welcome Andrew to our team. He brings a wealth of marketing, branding and product development experience and a proven ability to not only manage the kind of explosive growth and changes that comes with stewarding a leader in e-commerce, but to also further expand Autobytel.com's already formidable global brand awareness," said Mark Lorimer, Autobytel.com's President and CEO.
Prior to Navigation Technologies, Donchak served as President of the Consumer Division of Konami of America, a leading interactive entertainment software development company, where he helped to restructure the company's sales operations and rebuild its retail relationships with major national chains. Before that, he spent 16 years with BBDO Worldwide in New York and Chicago, working his way up to Executive Vice President and member of the Board of Directors of BBDO New York. While there, he established the agency's Network Operations Group, which had numerous responsibilities including international new business development, and had a direct hand in landing, maintaining and growing some of the agency's biggest name brand accounts.
Donchak is also active with charitable and cultural organizations, having served as a board member of Good News Partners, an inner-city community service organization. He is Governing Member of the Chicago Symphony Orchestra, where he was also Vice Chairman of its Annual Fund. Donchak holds a Masters in Marketing and Finance from the Kellogg Graduate School of Management at Northwestern University, where he also earned a Masters of Science degree in Journalism and his Bachelors of Science degree in Communications Studies. |
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