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Autobytel.com Opens “MyGarage” with Giveaway of a $250,000 Garage (House Included)!*
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| Promotion for Autobytel.com’s MyGarage, designed to help consumers manage their vehicle’s service and maintenance, starts today. |
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| Updated |
Jul 7, 2004 20:28:30 |
| Rating |
 16 ( -2 -12.5% ) |
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Description:
Irvine, CA - June 20, 2000 - Autobytel.com (Nasdaq: ABTL), the global leader in automotive e-commerce, launches an eight-week promotional campaign today to familiarize consumers with the newly debuted MyGarage, an area of the site dedicated to helping people manage one of the biggest assets they own-their vehicle. Car owners who register with MyGarage will win instant prizes and be entered in a sweepstakes to win a $250,000 garage-with a house included!*-anywhere in the United States. Additionally, visitors at CarSmart.com, a wholly-owned subsidiary of Autobytel.com, will also be able to register for the promotion and the service in their MyGarage area.
"Although a new vehicle costs, on average, $23,600, consumers rarely manage that asset as diligently as they would a stock portfolio of similar value," said Mark Lorimer, Autobytel.com's President and CEO. "By giving away the value of a garage - with a house attached - we hope to encourage more consumers to take advantage of Autobytel.com's vehicle asset management and safety notification features by registering for MyGarage."
MyGarage registered users receive automatic e-mail alerts when recall notices are issued on their vehicle, as well as personal reminders regarding maintenance and service needs. Signing up is quick and easy: once basic data, including vehicle model and mileage, is input, users will have quick access to a personalized home page that includes information regarding safety recall notices, oil change and maintenance schedules, insurance information, warranties, and parts and accessories.
Users of "MyGarage" are especially appreciative of the safety recall notification service. "This service is a great example of utilizing technology to perform a public service," says Autobytel.com customer, Robert Weiss, of Woodbridge, N.J. Figures provided by the National Highway Traffic Safety Administration indicate that safety recalls were issued on over 17 million vehicles in 1998. Because Autobytel.com is able to quickly e-mail and post recall issues in "MyGarage," car owners do not have to wait for the manufacturer's notice in the mail and can get a head start on repairs.
"MyGarage" users have access to Autobytel.com's online auto mechanic, the "Auto Expert," for diagnosing vehicle problems and providing possible causes and solutions, as well as estimated costs for labor and parts. In addition, the "Glove Box" gives users easy access to safety reports, maps, weather conditions and insurance pricing, while the "Marketplace" is a comprehensive resource for auto parts and products.
Consumers who registered for "MyGarage" before today's promotion start are automatically entered in the contest, which ends August 20, 2000 at 11:59 PM. Autobytel.com is running online banners, television advertisements and doing direct e-mail campaigns to alert car owners about their chance to win a garage-house included!
All those who register will be eligible to win instant prizes, including a Global Positioning Satellite (GPS) Tracking System, digital cameras, portable CD players, Buy.com gift certificates and Autobytel.com logo items such as hats, key chains, and shirts. The $250,000 grand prize random drawing will be conducted by Alcone Marketing Group, an independent judging agency, from among all eligible entries received and the prize will be awarded in the form of a check.
*Money towards the purchase of a house. |
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