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Autobytel.com Hires Top Marketing Executive to Head Database Marketing Efforts
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| Craig Ima comes to Autobytel.com from Experian, bringing over 13 years of database marketing experience to the company. |
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| Updated |
Jun 10, 2004 22:46:48 |
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 41 ( -6 -14.63% ) |
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Description:
Irvine, CA - May 24, 1999 - Autobytel.com (Nasdaq:ABTL), the leader in automotive e-commerce, today announced the appointment of Craig Ima as Director of Database Marketing. In this newly established position, Ima will be responsible for leveraging Autobytel.com's vast database, culled from over three million customer purchase requests, to strengthen the company's understanding of Internet automotive consumer behavior and to create innovative marketing opportunities. Prior to joining Autobytel.com, Ima was Director of Marketing for Experian's Automotive Information Services, a former unit of TRW, where he managed the marketing activities and was responsible for business strategies for the organization.
"The Internet takes database marketing to a new level. Autobytel.com is uniquely positioned to learn valuable information about consumer buying trends, far more than traditional dealers or manufacturers could ever discover," said Ima. "Autobytel.com's consumer database, containing information pertaining to consumers who are buying the second biggest purchase of their life, is one of this company's key resources and I look forward to utilizing it to the benefit of our customers."
In addition, Ima will also be focusing on potential revenue opportunities for Autobytel.com with partners, such as vehicle manufacturers, that can benefit from Autobytel.com's consumer data. For instance, Autobytel.com can easily provide manufacturers with customer preference trends, including specifics on what model, color, and option packages are most desired. By providing this type of information, Autobytel.com's customers can become a driving force in helping manufacturers plan, order and allocate products more efficiently.
"Craig's database marketing expertise promises to bring Autobytel.com an even deeper understanding of our customers' needs and desires, an understanding that furthers our ability to make informed product development and marketing decisions," says Ann Delligatta, Chief Operating Officer of autobytel.com inc. "In addition, the revenue generation plans Craig is proposing gives us the opportunity to leverage one of our most important assets."
Prior to Experian, Ima spent almost ten years with The Polk Company, one of the nation's oldest consumer marketing information providers, where his most recent position was Managing Director of the Transportation Marketing Group. Ima holds an M.B.A., with focus on management and global business, from the University of California, Irvine. |
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