|
Autobytel.com Increases Revenue Generating Opportunities through Agreement with Worldata
|
| Autobytel.com’s vast database of consumer preference information to drive automotive distribution |
|
| Updated |
Jun 10, 2004 22:42:09 |
| Rating |
 27 ( -6 -22.22% ) |
|
|
Description:
Irvine, CA - May 28, 1999 - Autobytel.com (Nasdaq:ABTL), the leader in automotive e-commerce, today announced an agreement with Worldata, a leading direct marketing and information services organization. The agreement marks Autobytel.com's first steps in leveraging its valuable customer database, culled from over three million customer purchase requests, and represents a key strategic move regarding Autobytel.com's future revenue streams. To insure customer privacy, Autobytel.com is enacting rigorous "permission marketing" policies in strict accordance with the Direct Marketing Association's (DMA) new 1999 Privacy Promise.
"Due to our customers' high profiles, our database is highly sought after and we're pleased to be working with one of the country's most respected direct marketing and information services organization to leverage this resource," said Mark Lorimer, autobytel.com inc.'s President and CEO. "Because of our ability to track consumer preferences far earlier and more accurately than manufacturers or dealers, Autobytel.com is also uniquely positioned to become the driving force in helping vehicle manufacturers plan, order and allocate products."
"We are thrilled to be working with the leader in automotive e-commerce," said Roy Schwedleson, CEO of Worldata. "Autobytel.com's philosophies on consumer privacy issues are directly in line with ours and we look forward to delivering targeted marketing efforts designed to meet Autobytel.com customers' buying preferences."
Autobytel.com Customers Most Likely to Purchase
As the number-one online car buying program and the sixth most recognized electronic commerce brand1, Autobytel.com enjoys a customer database consisting of affluent and well educated consumers. Its customers are receptive to new and innovative product offerings and consist of very desirable demographics: 81% are in the coveted 25-54 age range
Nearly 40% of Autobytel.com customers earn over $55,000 per year, compared to a $34,250 mean income of offline households.
51% are college educated or better, compared to 14.9% in the offline world.
According to J.D. Power and Associate's 1998 Autoshopper.com Study, Autobytel.com maintained a 36% share of Internet auto sales2, far more than any of its competitors; while a 1999 J.D. Powers and Associates study proves that Autobytel.com generates nearly as many new-vehicle sales as its two closest competitors combined.
About Worldata Worldata, a leader in Direct Marketing Services for over 25 years, specializes in List Marketing, Electronic Marketing and Database Services. WebConnect is the most forward-thinking advertising placement service on the Internet. eSmart, the company's Email Marketing Division, helps marketers stay at the forefront of the newest trends, methods and technologies relating to direct response Email Marketing.
1 According to an Opinion Research study (5/3/99).
2 As reported in Automotive News (11/23/98) |
|
