Autobytel.com Launches Mobalist Rewards Program, Giving Online Car Buyers Opportunity to Earn Unlimited Rewards Toward Next Car Purchase
Free Mobalist Rewards Card and no-annual-fee Mobalist Rewards Visa (9.99% APR) from First USA will allow consumers to earn their next car through everyday purchases.
Updated
Jun 10, 2004 22:41:48
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Description: New York, N.Y. -- April 8, 1998 -- Autobytel.com () continues to revolutionize online car buying with Mobalist Rewards, an innovative program that lets car buyers earn unlimited rewards to be used as a rebate toward the purchase of their next car through Autobytel.com. The first of its kind, Autobytel.com Mobalist is the only auto rewards program that gives consumers the freedom to purchase any vehicle of their choice -- new or used.
"Autobytel.com was invented to make car buying simple, painless and affordable for both consumers and dealers," said Pete Ellis, President and CEO of autobytel.com, inc.. "Autobytel.com has created a low-cost, consumer-friendly car-buying experience. Now with Mobalist Rewards, Autobytel.com customers can save even more on their next car purchase."
Any Make, Any Model, No Limits, No Hassles
Consumers are already aware of the great values available using the Autobytel.com online car-buying program. More than one million car buyers have come through the system, resulting in over $500 million in car sales per month through the Autobytel.com Accredited Dealer Network. Mobalist Rewards gives consumers an extra way to save. Unlike any other automotive rewards program, Mobalist Rewards lets consumers earn unlimited rewards toward the purchase of their next new or used vehicle, regardless of manufacturer.
"Mobalist means more and more consumers will be able to buy a car with upgraded options," Ellis said. "With Mobalist Rewards accruing in an account, car buyers will be further empowered to get exactly what they want."
Earn Rewards Two Ways
The Mobalist Rewards Program is similar to a frequent-flyer program, but instead of earning frequent-flyer miles, cardholders are earning Mobalist Rewards that can be used as an additional rebate toward their next vehicle. Rewards can be earned two ways. When spending with Mobalist Rewards Partners, consumers who use their Mobalist Rewards Card earn up to 20% in Mobalist Rewards from such partners as barnesandnoble.com and Transmedia. Acting as an accelerator for those earnings is the low-rate, no-annual-fee Mobalist Rewards Visa card, issued by First USA. The credit card, available in May, will secure the opportunity to earn a 1% Mobalist Rewards rebate with every purchase made. Car buyers who want to take full advantage of Mobalist Rewards earnings should opt for both rewards opportunities, using the Mobalist Rewards Visa for purchases with Mobalist Partners.
First USA Mobalist Rewards Visa
The Mobalist Rewards Visa card will feature a low 9.99% APR on purchases and balance transfers; a credit line of up to $100,000; a money-saving balance-transfer option; and access to 24-hour, toll-free customer-service support.
Applications for the card will be available via a special toll-free number and on the Internet at
"The new Mobalist Rewards program, coupled with the exceptional financial value of the Mobalist Rewards Visa, establishes a truly unique consumer value," said James W. Stewart III, executive vice president, partnership marketing, First USA. "First USA is thrilled to work with Autobytel.com to further enhance the car-buying experience with this first-of-its-kind offering."
Mobalist Partners
"We welcome our affiliation with Autobytel.com. We are excited to be a part of this unique program that makes car buying a low-cost, consumer-friendly experience," said Jeff Killeen, Chief Operating Officer of barnesandnoble.com.
Said Michael Dauberman, Senior Vice President of Uniglobe Travel Online: "Autobytel.com is recognized as the industry leader in online car buying and one of the foremost e-commerce companies. Uniglobe is very excited to be a part of this innovative, consumer-oriented program."
Mobalist Rewards Partners currently include: Over 7,000 restaurants in the Transmedia dining network; barnesandnoble.com; Everything Wireless for cellular phones and pagers; and a full-service travel agency with Uniglobe Travel Online. The network will continue to broaden and expand to ultimately give Mobalist Rewards Cardholders the opportunity to earn Mobalist Rewards with almost every type of purchase they make.
How It Works
Consumers log into the Mobalist site at to sign up for the free program. Using their Personal Rewards Number and password, cardholders have anytime access to the Mobalist Rewards Service Center online where they can track their balance, discover special offers from the Mobalist Partners and utilize the specially-designed automated tools to assist them in earning rewards faster. An application for First USA's Mobalist Rewards Visa will also be on the site.
When shopping with Mobalist Partners, participants simply supply their Rewards Number to receive Mobalist Rewards (up to 20%) back on their purchases. Mobalist’s earning and redemption processes are automatic and simple; consumers aren’t burdened with managing their rewards account.
There is absolutely no limit to the amount of Mobalist Rewards that can be accrued. All eligible Mobalist Rewards may be redeemed for a rebate which Autobytel.com will pay to an Accredited Dealer when the Mobalist Cardholder makes a purchase request and buys or leases any vehicle through Autobytel.com. Autobytel.com will issue a rebate up to the full purchase amount of the vehicle. Unused Mobalist Rewards expire after five years.
About First USA
First USA (), a subsidiary of BANC ONE CORPORATION, is a financial services company specializing in the credit-card business and is among the largest providers of Visa, MasterCard and private-label credit cards in the nation. First USA has approximately 40.5 million cards issued and $40.8 billion in total loans outstanding.
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