SUCCESS ON THE INTERNET: Autobytel.com'S NEW VEHICLE REQUESTS HIT 50,000 MARK; (http: //www.autobytel
Corona del Mar, CA,
Updated
Mar 17, 2005 19:41:50
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Description: January 15, 1996--Autobytel.com has re-defined the car-buying experience and, in the process, become one of the first Internet success stories. Debunking the myth that Internet surfers aren't purchasing high ticket items, Autobytel.com has brought over 50,000 requests for new vehicles to their dealer base in the past 9 months. "Autobytel.com helps dealers find serious buyers and brings rock-bottom prices to consumers," co-founder, Pete Ellis, explains, "In short, it's a win-win situation." No one likes to buy a car, right? The experience can not only be unpleasant--what with sticker shock and haggling--but it's also time consuming. That's where Autobytel.com, the largest automobile purchasing program on the Internet, comes in. Consumers are encouraged to research their vehicle of choice and then submit a request to Autobytel.com. The request is then sent to one of its 1,100 subscribing dealers who follows up within forty-eight hours with the wholesale pricing. The program costs the consumer absolutely nothing and saves him thousands of dollars. "Our dealers are schooled to give the lowest price out of the chute, agreeing to sell at competitive wholesale prices," says Ellis. Average new car dealers typically make $1,800 to $2,500 gross profit per car, while Autobytel.com dealers make just a few percentage points. Dealers can afford to discount cars sold via Autobytel.com because of the low advertising costs associated with the Internet program, as well as reduced sales commission costs. Consumers couldn't be more pleased with the Autobytel.com experience. As Mark Fagan of Greenville, South Carolina explains, "It's the best experience I've ever had purchasing a new car. Not only did the Autobytel.com dealer get back to me immediately with a quote, but they also quoted me the wholesale price on my new Nissan Maxima. I highly recommend it." Anyone with a computer and modem can access Autobytel.com. Just set your Internet browser to or access Autobytel.com on any of the major online services, including Prodigy, CompuServe, America Online and Microsoft Network.
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