Women Find Their Dream Cars on the Internet and Leave the Nightmare of Car Shopping Behind
Corona del Mar, CA
Updated
Jun 10, 2004 22:41:25
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Description: , April 24, 1996 - Debbie Knorr didn't know what to expect when she submitted her request for a new car using Autobytel.com, an automotive program on the Internet. What she got was a great deal on a new Dodge Stratus while saving a tremendous amount of time and trouble using Autobytel.com's no-haggle, no-hassle, money-saving program. "Autobytel.com is the way of the future," explains Debbie. "Thirty-something baby-boomers are intelligent and well-informed. We don't want the hassle of dealing with the traditional unscrupulous car salesperson. And, with full-time careers and families, we don't have time to shop around." Buying a car can be extremely daunting for just about anyone. It's not only one of the biggest purchases a person makes, but the standard car-buying process - sitting around the dealer showroom all-day Sunday only to walk out without the car or feeling abused - also eats away at precious leisure time. That's why Debbie and her husband turned to the Internet to do research on the Dodge Stratus and, then, to Autobytel.com () to actually purchase the car through one of its subscribing dealers. "After establishing what we thought would be the "best deal possible" we decided to try Autobytel.com. Not only did the Autobytel.com dealer beat our best price by $1,000, but he also got me the exact car I wanted, including color, for $300 under the invoice price!" Debbie explains. Consumers are encouraged to research their vehicle of choice (Autobytel.com has links to popular automotive information Web sites) and then submit a request to Autobytel.com. The request is sent to one of the 1,400 dealers assisting customers nationwide. The dealer follows up within forty-eight hours with an extremely competitive price - no negotiations, no surprises. The program costs the consumer absolutely nothing and can not only save her thousands of dollars, but will also eliminate the time and energy wasted in the traditional negotiating process. Autobytel.com has brought over 100,000 requests for new vehicles to their dealer base over the past year with an average purchase rate of nearly 70%. J.D. Power and Associates' Donald Keithley attributes Autobytel.com's success to one important factor: "Autobytel.com makes it easy for a consumer to purchase a car. This is an increasingly important consideration for two-income families operating under severe time constraints." Peter Ellis, Autobytel.com's co-founder, says simply, "Autobytel.com takes the hassles out of buying a new car. We help dealers find serious buyers and bring rock-bottom prices to consumers. It's a win-win situation." Anyone with a computer and modem can access Autobytel.com. Just set your Internet browser to or access Autobytel.com on any of the major online services, including Prodigy, CompuServe, America Online and Microsoft Network.
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