Consumers Embrace High-Tech Car Buying Methods: Internet-based Autobytel.com's No-Haggle Purchasing
Corona del Mar, CA
Updated
Mar 17, 2005 19:41:50
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Description: , April 15, 1996 - The results are in: Consumers are ready and willing to embrace new methods of car buying. Fed up with traditional dealership tactics, car buyers are actively seeking alternatives-from used car superstores to innovative Internet-based programs like Autobytel.com. Interestingly, the year-old Autobytel.com is capturing the largest majority of these alternative sales. "Autobytel.com's amazing growth has even astounded me," says Peter Ellis, Autobytel.com co-founder and President, "and it proves that the Internet is the most viable marketing tool in the information age." A quick review of the Autobytel.com program illustrates why this concept has taken the automotive industry by storm. Not only does the customer make a request for a new car from the privacy and comfort of his own home but, as Autobytel.com customer Dan Chiaverini says, the price "was such a huge discount over and above anything I have ever been quoted...I felt like I put something over on them." J.D. Power's Donald Keithley says Autobytel.com's success can be attributed to one important factor: "Autobytel.com makes it easy for a consumer to purchase a car. By offering a 'one-stop Internet contact,' Autobytel.com solves the consumer's needs quickly and easily. This is an increasingly important consideration for two-income families operating under severe time constraints." Autobytel.com assists clients in purchasing cars and trucks via a large subscribing dealer network that is dedicated to providing efficient low-cost car-buying to the U.S. consumer (Autobytel.com opened in Canada April 1996). Before a consumer submits a purchase request, he is encouraged to thoroughly research his vehicle of choice, using other online sources, like Edmund's Automobile Buyer's Guides and Microsoft CarSource, and then submit a request to Autobytel.com. The request is sent to one of over 1,400 dealers who assist Autobytel.com customers nationally. The dealer follows up with a price quote within forty-eight hours. The program costs the consumer absolutely nothing and can save him thousands of dollars. Anyone with a computer and modem can access Autobytel.com. Point your Internet browser to , or look for Autobytel.com on CompuServe, Prodigy, America Online and Microsoft Network.
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