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Autobytel.com Ranks #1 In J. D. Power and Associates Dealer Satisfaction With Online Buying Services
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| Study shows Autobytel.com's leadership position. |
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| Updated |
Jun 10, 2004 22:41:11 |
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Description:
Irvine, CA--April 22, 1999--
For the second consecutive year, autobytel.com inc. (NASDAQ:ABTL) is the leader among online buying services according to the J. D. Power and Associates 1999 Dealer Satisfaction with Online Buying Services Study. Of the study's five key measures used to determine overall dealer satisfaction, Business Generation dominated at 62% of the total index. The Business Generation measure assesses quantity and quality of leads, number of sales, gross profit, and marketing success. Other key measures included Web Site Information, Transmission of Leads, and Dealer Support and Services.
"We are pleased that J.D. Power and Associates has reported that Autobytel.com generates nearly as many new-vehicle sales as its two closest competitors combined," said Mark Lorimer, autobytel.com inc. President and CEO. "The weight of the Business Generation measure in this study reinforces our belief that delivering serious car buyers-rather than random site surfers who have no intention of completing the purchase process-to Accredited Dealers is the most effective business philosophy for independent online car-buying programs ."
With a recent Forrester Report predicting continued growth in online car sales, Autobytel.com believes that maintaining a long-term leadership position among the country's 22,600 dealers is crucial. "Autobytel.com's commitment to the best possible car-buying experience for consumers has meant that we have always placed a strong emphasis on the quality-and training-of our Accredited Dealers," said Lorimer. "It's gratifying that the stringent requirements placed on our dealer body have garnered their endorsement, as reported by one of the most respected information marketing research firms in the world. We have always believed that a balanced equation-satisfied dealers equal satisfied consumers and vice versa-is key to the success of the online car-buying revolution."
*J.D. Power and Associates 1998-1999 Dealer Satisfaction With Online Buying Services StudiesSM. 1999 study conducted among dealership Internet specialists who completed 1,024 individual evaluations. |
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