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AUTOBYTEL.COM PROMOTES ERIC SCHAEFER TO DIRECTOR OF MARKETING COMMUNICATIONS
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| Irvine, CA-December 2, 1998 |
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| Updated |
Jun 10, 2004 22:40:48 |
| Rating |
 94 ( 6 +6.38% ) |
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Description:
Autobytel.com inc., the premier Internet car-buying service, recently announced the promotion of Eric Schaefer to Director of Marketing Communications. Schaefer, who originally came to Autobytel.com to oversee the Autobytel.com Mobalist Rewards program, is now responsible for managing the company's consumer advertising, dealer advertising, and promotions.
"We know how effective Eric is from his extraordinary accomplishments with our innovative Autobytel.com Mobalist Rewards program," said Anne Benvenuto, Autobytel.com's Sr. Vice President of Marketing. "He has a strong strategic ability and flawless execution-a winning combination! Also, his impressive marketing background in the automotive industry is a perfect complement."
Schaefer came to Autobytel.com by way of Nissan Motor Corporation where he was most recently responsible for the planning and execution of the launch of the 1998 Altima. Schaefer coordinated the development of the national advertising campaign, designed an extensive marketing plan, and made recommendations to Nissan Motor Ltd. (Japan) for long-term product planning changes. Prior to this, Schaefer managed new media initiatives, implementing the Nissan corporate website and managing the launch of 1,200 Nissan Dealer websites. Eric triple-majored at Washington University. |
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