E-commerce Powerhouses Autobytel.com and barnesandnoble.com Deliver 1999 Ford Explorer Sport Full of Books to Literary Contest Winner
Atlanta, GA Resident Gets Early Christmas Present: 1999 Ford Explorer Sport and Year's Worth of Reading Materials
Updated
Jun 10, 2004 22:40:46
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53 ( -10 -18.86% )
Description: Atlanta, GA - November 30, 1998 Today Atlanta, GA resident Michael Jones happily accepted delivery of a new 1999 Ford Explorer Sport full of books, compliments of Autobytel.com and barnesandnoble.com. Jones was the winner of the grand prize supplied by Autobytel.com's Mobalist Rewards program for the "Literary Pursuit Sweepstakes."
Anne Benvenuto, Senior Vice President, Marketing, said, "Autobytel.com staged the event to demonstrate the power of e-commerce, illustrating that shopping for anything online-from books to cars-is easier and more empowering than shopping the old way." This sentiment was reflected in Jones' comments upon taking delivery of the vehicle: "Having a new Explorer from Autobytel.com delivered to my doorstep epitomizes the convenience of the Internet!" exclaimed Jones, a Lotus Notes application developer for Benefit Services Corporation. "I turn to the Net everyday to find and purchase items I don't have the time to track down in the real world. You can't beat the convenience and availability that the Web provides...I couldn't function without it," Jones concluded. Autobytel.com lets consumers shop for new and used vehicles via the Internet from the comfort of their home or office. Since Autobytel.com's inception in 1995, it has aided more than two million car buyers and was recently named the 3rd most recognized e-commerce brand by Opinion Research. Autobytel.com's unique business model enables its nationwide network of Accredited Dealers to decrease their costs during the sales process, a savings that is then passed onto the consumer, creating a no-haggle car-buying process. Autobytel.com Mobalist () is a rewards program that lets cardholders earn points toward the purchase of any new or used vehicle in two ways: through a variety of online retailers, such as 1-800 Flowers and Virtual Vineyards, and via a low interest rate Visa card from First USA Bank. Points are then applied toward the purchase of the participant's next vehicle through an Autobytel.com Accredited Dealer. The books filling the Ford Explorer were culled from barnesandnoble.com's most-popular reading lists The vehicle was delivered by Chuck Clancy Ford, an Autobytel.com Accredited Dealership in Marietta, GA.Editor's Note:
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