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Autobytel.com Awards Account to Grey Advertising
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| Irvine, CA/New York, NY-November 24, 1998 - |
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| Updated |
Jun 10, 2004 22:40:44 |
| Rating |
 24 ( -6 -25% ) |
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Description:
Autobytel.com, the premier Internet car-buying service, has awarded its advertising account to Grey Advertising, New York. Earlier this year, Autobytel.com named Grey Interactive its Internet advertising agency.
The addition of Grey Advertising to the existing relationship with Grey Interactive will accelerate the development of traditional and new media advertising, as well as management of the account on a global level. Grey Advertising will be responsible for stewarding Autobytel.com's overall global brand positioning and advertising. Since its inception, Autobytel.com has been a leader in combining traditional and new media advertising. Earlier this year, Autobytel.com made headlines for the second year in a row as the only Internet-based company to advertise on the Super Bowl.
"Integrated communications is key to successfully building a leading brand and reaching consumers in today's digital age," noted Anne Benvenuto, Autobytel.com's Senior Vice President, Marketing. "Grey is a perfect fit for Autobytel.com because they not only excel at communicating the unique attributes of Internet commerce companies to the marketplace, but they also are experts in brand building. Additionally, Grey's global reach provides us with a dedicated network of linked communications companies around the world."
"We are delighted to expand our relationship with one of the leading new Internet commerce companies," said Grey Chairman and CEO Edward H. Meyer. "Autobytel.com has effectively used electronic commerce to revolutionize the automotive distribution channel. Through our work with other leading online marketers, we are uniquely suited to help Autobytel.com expand its online franchise."Grey Advertising
Grey Advertising Inc. is one of the world's leading independent advertising and communications companies. It is ranked as the 6th largest advertising agency in the world and serves nearly 40 of the top 100 national advertisers through a network of 378 offices in 88 countries. Through its diversified subsidiary companies, Grey offers a full range of marketing disciplines. Grey's communications service companies include MediaCom Worldwide, Grey Direct, GCI Public Relations, Grey Healthcare Group, Grey Interactive, Grey Entertainment, J. Brown/LMC and other specialized firms. |
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