DOUBLECLICK AUTO ACCELERATES INTO HIGH GEAR WITH AUTOBYTEL.COM
Detroit Office Opens to Support Increased Automotive Ad Spending Online
Updated
Jun 10, 2004 22:40:37
Rating
61 ( -10 -16.39% )
Description: NEW YORK, - October 8, 1998 - DoubleClick Inc., (NASDAQ: DCLK), a leading provider of global Internet advertising solutions, is capturing a lead position in the fast growing automotive category of online advertising. The company today announced autobytel.com inc, (), is joining the DoubleClick Network. The company also today announced it is opening an office in Detroit, MI, and has hired Anne W. Steinhauer as regional account manager, strategic sales, to head its new office. "The automotive industry recognizes the power of the Internet as a highly effective marketing and sales tool," says Jonathan Shapiro, VP of Business Development for DoubleClick. "With the addition of Autobytel.com to the DoubleClick Auto category, advertisers have an unequaled opportunity to reach the online auto-buying consumer. With DoubleClick's lead position and the expected increases in automotive ad spending online, our new Detroit office is an important cornerstone of our Network sales efforts." The DoubleClick automotive category includes Kelley Blue Book, Automobile Magazine, Popular Mechanics, various country-specific auto sites, and the newly signed Autobytel.com. Numerous automotive advertisers, including Acura, Cadillac, Chevron, Chevy, Chrysler, Ford, General Motors, Honda, Isuzu, Midas, Subaru, Toyota, Volkswagen, Volvo and many others use DoubleClick Auto to reach their target audience online. According to Media Metrix figures for August 1998, DoubleClick Auto reaches more than one million auto-buying consumers and leads the category among selected auto sites. "Autobytel.com is committed to creating a positive consumer experience," said Anne Benvenuto, Autobytel.com's Senior Vice President, Marketing. "When it came to adding advertising to our site, we were extremely diligent in reviewing our choices. DoubleClick, and its strong network of advertisers, is clearly the right fit with Autobytel.com's sophisticated demographics." Anne W. Steinhauer joins DoubleClick to head in the company's new Detroit office. Ms. Steinhauer, was previously Vice President, Associate Media Director for W.B. Doner & Company, and also worked in media for Foote, Cone & Belding and Hal Riney & Partners. About DoubleClick Inc. DoubleClick, Inc. () is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick, Inc. has U.S. headquarters in New York City, international headquarters in Dublin and maintains offices in Paris, London, Oslo, Helsinki, Barcolona, Copenhagen, Tokyo, Madrid, Milan, Sydney, Hamburg, Stockholm, Toronto, Montreal, Atlanta, Boston, Chicago, Detroit, Dallas, Los Angeles, and Silicon Valley. This news release contains statements of a forward-looking nature relating to the future events or the future financial results of DoubleClick. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth in DoubleClick's reports and documents filed from time to time with the Securities and Exchange Commission.
Similar news:
Wall Street breaks to new highs, sees economy in high gear - The stock market is pushing into territory not seen in nearly four years, with Wall Street traders optimistic that the US economy is in a groove of growth with only modest inflationary pressure.
61 ( -10 -16.39% )