AUTO-BY-TEL SIGNS EXCLUSIVE AGREEMENT WITH THE EXCITE NETWORK, CONTINUING ITS AGGRESSIVE ONLINE CONTENT MARKETING STRATEGY
Two-year agreement makes Auto-By-Tel the exclusive auto buying service on Excite and Netscape's recently launched NetCenter.
Updated
Jun 10, 2004 22:40:23
Rating
121 ( -18 -14.87% )
Description: Irvine, CA- July 8, 1998 Auto-By-Tel Corporation, the premier new and used car buying program on the web, and Excite, Inc. (NASDAQ: XCIT) today announced that Auto-By-Tel will be featured as the exclusive auto buying service on Excite and Netscape's NetCenter, reaching more than 20 million unique consumers every month. Excite () and NetCenter () are two of the most visited sites on the web offering consumers easy access to the Internet's extensive information through search engines and links to topic-specific channels. Auto-By-Tel is featured on Excite's recently launched co-branded Netscape NetCenter channels, which include Auto, Shopping, Arts & Leisure, Auctions, Education, Games, Lifestyle and Real Estate channels.
"Auto-By-Tel is a strong partner for The Excite Network, providing powerful, comprehensive services and information for potential car buyers," said Kenneth Wachtel, senior vice president, Sales, Excite, Inc. "Our continuing strategic relationship with Auto-By-Tel gives our millions of users increased access to the premier Web-based car buying services."
"This agreement takes Auto-By-Tel's already strong relationship with The Excite Network to its next level and gives us the opportunity to provide the largest body of web users with the tools they need to make an informed buying decision." said Anne Benvenuto, Auto-By-Tel's Senior Vice President, Marketing. "We are pleased to be able to present our unique blend of content to Excite and NetCenter users."
Media.com, a division of Grey Interactive Worldwide, negotiated the two-year agreement. Said Dave Dowling, media.com's President: "Auto-By-Tel has consistently set trends when it comes to Internet marketing. Once again, Auto-By-Tel is going 'beyond the banner' to reach its audience."
From the Autos Channel, consumers will have access to extensive research tools and information provided by Auto-By-Tel, including links to the top automotive information provides, detailed model information and reviews and the Weekly AutoMarket Report, a consumer-based automotive newsletter. On the "Buy A Car Online" channel, car buyers will drop directly into Auto-By-Tel's purchase request form for a new or used car, while individuals seeking vehicle information can visit the Auto-By-Tel-sponsored Autos sub-channels, like "Take a Test Drive" and "Auto Makers," to conduct research before making a decision.
Auto-By-Tel and Excite will work together to create and promote contests and car giveaways across the co-branded NetCenter channel. Up to three vehicles will be given away during each twelve-month period the contract is in effect. About Excite
Founded in 1994, Excite, Inc. is a global media company offering consumers a free online service with a simple front end to the Internet and extensive personalization capabilities, and advertisers the best one-to-one marketing services available online. The Excite Network consists of two of the largest brands on the Web, Excite and WebCrawler, and its subsidiaries: Classifieds2000, MatchLogic, Inc., Excite Japan Co., Ltd. and Excite UK, Ltd. Personalized versions of Excite are available in France, Germany, the UK and Japan. Localized versions are available in The Netherlands, Sweden and Australia. Based in Redwood City, Calif., Excite, Inc. (NASDAQ: XCIT) has strategic relationships with America Online, Inc., Intuit Inc., Netscape, Prodigy Internet and Tribune Company.
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121 ( -18 -14.87% )