Autobytel.com Ranked #1 in Dealer Satisfaction with Internet Buying Services, According to J.D. Power and Associates Study
Autobytel.com's ability to provide a large quantity of high-quality customers sets it apart.
Updated
Jun 10, 2004 22:40:20
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Description: Irvine, CA - March 4, 1998 - Autobytel.com () is the leader among online buying services, according to the J.D. Power and Associates 1998 Dealer Satisfaction With Online Buying Services Study. Five key measures, including Sales Effectiveness, Dealer Support and Technology of Web Site, were used to determine overall dealer satisfaction. Ultimately, the company's ability to provide the greatest quantity of high-quality customers gave Autobytel.com the number-one ranking.
The study also shows dealers marketing through online buying services report lower advertising costs per unit than with traditional advertising, which Autobytel.com believes reinforces its assertion that its program reduces dealers' overall costs. A full 60% of survey respondents reported that customer handling is the most important skill required for successful online selling.
"It's gratifying that Autobytel.com's position in the marketplace has been reported by the most respected marketing information firm," said Pete Ellis, Autobytel.com's President and CEO. "I have always firmly believed that Autobytel.com's strong familiarity with dealer issues makes us better positioned to service our customers and dealers. Now the positive effects of our practices have been revealed." Prior to co-founding Autobytel.com, Ellis owned and operated sixteen dealerships and other automotive businesses, a background he shares with many of Autobytel.com's top executives, giving the company a unique perspective on dealer needs.
Ellis believes much of Autobytel.com's dealers' satisfaction is owed to its extensive dealer training programs (21 regional sessions each month) which are designed to specifically educate dealers on reducing costs and passing that reduction on to Internet consumers.
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