Autobytel.com (www.autobytel.com) Takes Internet Marketing to a Higher Level With Second Straight Su
Autobytel.com advertises on the Super Bowl for second year in a row.
Updated
Jun 10, 2004 22:40:09
Rating
16 ( -2 -12.5% )
Description: Irvine, CA - January 6, 1998 - Last year, Autobytel.com, the Internet's premier car buying program, made history as the first Internet commerce website to advertise during a Super Bowl. The unprecedented advertising strategy solidified the Internet as a mainstream medium for buying and selling products. It also brought Autobytel.com's business to its highest level of customer usage ever, a level that continued to soar throughout 1997. Maverick Marketing With the second Super Bowl buy, Autobytel.com's President and CEO Pete Ellis continues his trademark maverick marketing style. Ellis has been at the forefront of Internet marketing since Autobytel.com's inception in early 1995. The company has continually pushed the limits of traditional and new media advertising to market its website's services to the North American public. Says Ellis on his decision to air a commercial during Super Bowl XXXII: "Traditionally, Super Bowl advertising is used for general branding and/or showcasing creative talent with minimal concern for bottom-line results. Autobytel.com's Super Bowl strategy is different. We expect-and will receive-immediate and significant results that will continue long after our Super Bowl commercial airs." Dramatic Increase in Website Traffic Within minutes of last year's commercial's airing, Autobytel.com's web traffic increased dramatically. There was also a huge jump in the actual number of purchase requests submitted for new cars-resulting in a 50% increase during February 1997, the month following the Super Bowl. This increase was not only sustained throughout the year but continues to grow, and, earlier this year, Autobytel.com announced it had aided over 1 million individual car buyers. "Come As You Are" Entitled "Come As You Are," this year's spot will air during the coveted second quarter of the Super Bowl on January 25, 1998. The commercial is live-action combined with visual effects illustrating not only how easy and painless online car buying can be, but also that it can be done anywhere and anytime by anyone. The agency is RBI Communications and the 30-second commercial will be produced by Hawleywood Productions in association with Paperclip Film. Michael Shores, a long-time producer with Intel, AirTouch Cellular and Toyota commercials to his credit, is producing for Hawleywood. The director is Arnie Lerner, a veteran commercial director with clients including Toyota, Hyundai, Nokia, Mailboxes Etc., and Home Shopping Club. Visual effects will be provided by Hollywood's 525 Post Production, well-known for its award-winning visual effects, including three recent Movie Video Clio Awards for The Michael and Janet Jackson "Scream" music video and The Madonna "Bedtime Story" video. The media agency responsible for placing the network unit was TBS Media Management. Editor's Note: Images of the commercial are available at To request a slide or press kit, call Rita Doumar at 213-960-1360.
Similar news:
Taking Video Games To The Next Level - Haida Berg doesn't usually talk about her passion for Tetris, the electronic game in which interlocking blocks are stacked one upon the other. "It has a stigma attached to it," says Berg, "like it's something a 14-year-old boy would do." Yet Berg, like lo
Markets End Second Straight Losing Week - NEW YORK, July 9 -- Stock markets rebounded Friday as General Electric reported better-than-expected earnings, but profit warnings from other companies made for a largely subdued session. The major indicators recorded losses for the second straight week.
Markets end flat for second straight day - MUMBAI: The stock markets which were up early ended flat for the second straight session on Tuesday. Equities met with marginal losses in late deals as investors pruned their long positions.
16 ( -2 -12.5% )