Autobytel.com Makes Internet Commerce History with One Millionth Car Buyer
Pennsylvania woman is Autobytel.com's 1 millionth car buyer. Event is comme
Updated
Jun 10, 2004 22:40:08
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Description: Harrisburg, PA - December 11, 1997 - Today, Pat Trainer, a dental hygienist and mother of four, was celebrated as the 1 millionth car buyer to use Autobytel.com, the leading online car-buying system. Pat's request for a used Volvo entered the Autobytel.com system at just the right moment. After weeks of shopping the traditional way, she decided it was time to do something different. Though inexperienced with cruising the Web, she had heard somewhere that it was possible to buy a car using your computer. Already hooked into the Net because her kids set her up with e-mail for writing them at college, Pat made her way to a search page and, remembering that Autobytel.com offered low-cost online car buying, she clicked through to the Autobytel.com website. Within minutes, she was searching Autobytel.com's Certified Used Car CyberStore. To her amazement, photos of used Volvos appeared before her very eyes. In no time at all, she had found a 1997 used Volvo with just 4,000 miles for $23,800-a deal that didn't touch any she had found the traditional way. She and her husband, Jim, huddled around the computer screen and submitted the Purchase Request (making Internet history in the process). Within ten minutes, Village Volvo in Bel Air, MD, the Autobytel.com Accredited Dealer with the certified and warrantied used Volvo, called her and she soon picked up her almost-new Volvo, which came complete with a money-back guarantee. A Great Deal on a Volvo and a Birthday Surprise! Little did Pat know when she submitted her purchase request that she would be treated to a full-scale marching band and $10,000 on her birthday! Realizing Pat's birthday was around the corner, Autobytel.com thought it apropos to hold the presentation for this day. A local high school marching band sounded the call for the celebration as it made its way down the Trainers' street and Mike Lowell, President of Autobytel.com Marketing, was on hand to present the surprised Pat Trainer with her $10,000 "birthday" gift. Online Car Shopping for Everybody "It's moments like these that show the real power of the Net," said Pete Ellis, President and CEO of Autobytel.com. "From day one, Autobytel.com has believed its low-cost car buying program was for everybody-not just computer-savvy consumers-and we've made serious efforts to get the word out to everyone." Autobytel.com is the only online automotive purchasing program that has made traditional advertising (like television, radio, consumer magazines and newspapers) a key element of its overall marketing plan. The company's goal has always been to target all car buyers-not just the ones who were already online. This strategy (including a much-publicized commercial during the 1997 Super Bowl) has proven extremely successful. 1 Million Unique Car Buyers Autobytel.com's 1 millionth car buyer is an Internet milestone. Autobytel.com is the only online automotive car buying program that tallies individual car buyers rather than the number of purchase requests submitted, a number that is greater than the number of car buyers because a single individual can often submit multiple purchase requests. Autobytel.com's industry dominance is even clearer when accounting for actual vehicle sales, a number that far surpasses any other online automotive purchasing program. The company recently announced that monthly sales through Autobytel.com Accredited Dealers are in excess of $300 million dollars per month. EDITORS: Photo of event can be found at Satellite Feed: Thursday, December 11 at 5:00 to 5:30 PM ET and Friday, December 12 at 10:00 to 10:30 AM ET Galaxy 4 Transponder 12 - Vertical Channel 12 Audio 6.2/6.8 Downlink Freq. 3940
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