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Automotive Information Center (AIC) Continues to Provide Subaru’s Net Shoppers With Leading Multi-brand Vehicle Research Tools
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| Subaru.com to Feature AIC Cross-Comparison Solution for Fifth Year |
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| Updated |
Jun 10, 2004 22:26:55 |
| Rating |
 16 ( -2 -12.5% ) |
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Description:
Irvine, CA - August 12, 2003 - Autobytel Inc.'s (Nasdaq: ABTL) Automotive Information Center (AIC) has announced that Subaru of America, the U.S. importer and distributor of Subaru vehicles, has renewed its license to feature AIC's leading vehicle data and cross-comparison tools at subaru.com. The customized AIC comparison tools (AutoComparator™ and AutoAdvantages™) help provide potential Subaru buyers with an information-rich multi-brand vehicle research experience, enabling them to instantly conduct detailed comparisons between Subaru models and competitive vehicles. Subaru has been an AIC client since 1999.
Powered by AIC's vehicle data and content - which includes up to 500+ data points for every new make and model sold in the U.S. - the subaru.com cross-comparison tool enables shoppers to select any Subaru model/trim level and instantly compare it versus a range of competitive vehicles. Subaru's model advantages can also be clearly highlighted during these detailed, feature-by-feature comparisons, enabling the manufacturer to clearly display where its own models outperform the competition in terms of specifications, features, performance, safety, fuel efficiency, price, available options, etc.
"We're proud to extend our relationship with Subaru," said Andrew Donchak, Autobytel Inc.'s executive vice president and chief marketing officer. "We look forward to continuing to provide Subaru shoppers with the tools and data they need to make smart, informed buying decisions at subaru.com." |
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