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N.A.D.A. Report
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| Autobytel announces Consumer Choice Awards |
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| Updated |
Jun 10, 2004 22:20:08 |
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 16 ( -2 -12.5% ) | | Author | staff |
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Description:
Autobytel Consumer Choice Awardsâ„¢ Winners Announced
On February 1st, we were pleased to announce the winners of the inaugural Autobytel Consumer Choice Awardsâ„¢ at our press conference at N.A.D.A. Awards were presented to the manufacturers who built the cars and trucks that were the most popular among Autobytel's millions of online car-buyers in 2002, based on Autobytel's Purchase Request data gathered throughout the year. We believe the Consumer Choice Awards provide a broad overview of Internet buying behavior -- which, as it turns out, is often quite different from that of traditional buyers. Autobytel's Most Requested New Vehicle and Most Requested New Passenger Car Awards, for example, were both won by the redesigned Nissan Altima, which gained rapid momentum in the market overall, but which nonetheless did not rank among the top ten sellers last year.
Honda won in two categories -- Most Requested New Minivan (the Honda Odyssey) and Top Overall Most Requested Used Vehicle (the 1999 Honda Accord). GM also took home three awards. The Chevy Tahoe won the Most Requested New SUV award, the Chevy Silverado won the Most Requested New Truck, and the Cadillac brand was presented with a special Autobytel Consumer Choice Award recognizing the greatest year-on-year percentage gain in online Purchase Requests from 2001 to 2002.
These awards reveal that online shoppers are, in many cases, buying different vehicles than their offline counterparts. We are in a prime position to witness the behavioral patterns of online car buyers, and we've seen that these buyers undergo a different, more selective, shopping process. Your Internet customers break down features and options; they read reviews; they cross-compare; they actively move from brand to brand. We believe that much can be learned by understanding Internet shoppers, which account for 2 out of every 3 car buyers, and we will continue to mine this information to create processes designed to help you sell more cars.
Autobytel Consumer Choice Awardsâ„¢ Winners:
Top Overall Most Requested New Vehicle - Nissan Altima
Top Overall Most Requested Used Vehicle - 1999 Honda Accord
Top Overall Increase Vehicle Requests, 2001-2002 - Cadillac
Most Requested New Passenger Car - Nissan Altima
Most Requested New Truck - Chevrolet Silverado
Most Requested New SUV - Chevrolet Tahoe
Most Requested New Luxury Car - Acura 3.2 CL
Most Requested New Sports Car - Ford Mustang
Most Requested New Minivan - Honda Odyssey
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