In Search of Perfect Cup Holder, 27% of Car Shoppers Would Consider Different Make or Model, According to Autobytel Survey
America Sends Message to Manufacturers: Give Us Bigger, More Flexible Cup Holders!
Updated
Jun 10, 2004 22:11:13
Rating
0
Description: Irvine, CA - August 26, 2002 - If you have strong feelings about your car's cup holders, you're not alone. In fact, 27% of car shoppers who participated in a recent Autobytel online survey1 indicated that they would be willing to look for an altogether different make or model of vehicle to find the perfect cup holders. Indeed, the survey confirms the cup holder's ascendance from a novelty accessory to an essential part of the American daily grind, with 70% of respondents indicating that they use their cup holders at least two to four times a week and nearly half (46%) indicating that they use them "pretty much every day." Seventy percent of survey respondents indicated that their cup holders are either too shallow or too narrow. When asked what they would tell auto manufacturers to improve in terms of cup holder design, respondents most often said "adjustability" (40%), suggesting the creation of "something flexible enough to accommodate the beverage spectrum." This call for more flexibility may reflect the rise of the Big Gulp-sized beverage, but it also reflects the fact that, these days, cup holders really aren't just cup holders: seventy-five percent of those surveyed said that they also used cup holders as makeshift cell phone-holders. Survey takers who own U.S. vehicle brands were somewhat more satisfied with their cup holders than those who own European or Asian models, with 48% indicating that they are either "extremely satisfied" or "satisfied" with their car's cup holders. (Only 41% of Asian car owners and 20% of European car owners indicated the same.) As the nation's food giants develop a range of portable 'cup holder foods' - from snack chips to soups - 67% of survey-takers indicated that this dashboard dining trend is either "a very serious concern" or "potentially a concern" with 33% expressing an interest in seeing studies done on the relationship between driving while eating/drinking and accident rates. For complete survey results and comprehensive cup holder analysis from the auto experts at Autobytel, log on to Find out who makes the best cup holders, how to judge your vehicle's cup holders, and much more!
Similar news:
Search for infrastructure investment to make the cap - I WANTED to invest Rs 30,000 in equity shares of a public company engaged in infrastructure development so as to be eligible for a rebate in respect of the investment. I invested Rs 10,000 in IDBI but could not find any other qualifying investments in the
Microsoft buys maker of e-mail search tool - Redmond-based Microsoft Corp. said its MSN Internet services division has purchased Lookout Software LLC, a maker of search technology based in Palo Alto, Calif. Terms were not disclosed.
Paper cup stake sold - Wellington: Wood processor Carter Holt Harvey Ltd said yesterday it had sold its 50% stake in Chilean paper cup manufacturer International Paper Foodservice SA for approximately $US2 million ($NZ3.16 million).
