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Cup holder Survey Results
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| 27% of Car Shoppers Would Consider Different Make |
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| Updated |
Jun 10, 2004 22:08:54 |
| Rating |
 46 ( -7 -15.21% ) | | Author | staff |
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Description:
Cupholder Survey Results (rounded up to the tenth decimal place)
1.
How often do you use your cupholder?
Pretty much ever day = 45.9%
Regularly - at least 2-4 times a week = 24.5%
Only occassionally = 20.4%
Never = 9.2%
2.
If you could tell auto manufacturers how to redesign their cupholders, what would you say is the most important area of improvement?
Durability - I need a cupholder that won't crack, stain or peel = 14.3%
Size - something capable of safely securing even the tallest, thirstiest of beverages = 24.2%
Adjustability - something flexible enough to accommodate the beverage spectrum, from a 1.5 liter water bottle to a "short" latte = 39.5%
Number - two simply isn't enough = 4.4%
Location, location, location - my car's cupholders are NOT in a good place for convenient, safe sipping and driving = 17.6%
3.
How important are cupholders to you? Specifically, what would you be willing to do to get the perfect cupholders?
I would pay up to $80 extra = 24.4%
I would look for a different make or model of vehicle = 26.7%
Nothing - I hate to admit it, but cupholders just aren't that important to me = 48.9%
4.
Name other ways you utilize your cupholder
Cell phone holder = 75.3%
Map holder = 5.9%
Storage place for my company parking card = 7.1%
Dried coffee and crumbs museum = 11.8%
5.
The nation's food giants are currently packaging a range of portable foods to fit into cupholders (soups, snack chips, etc.). Do you think this trend toward more 'meals behind the wheel' poses a safety threat?
Yes, it's a very serious concern - common sense dictates that drivers' full concentration should be on the road = 34.8%
Yes, it's potentially a concern - I'd like to see some studies done on the relationship between driving while eating/drinking and accident rates = 32.6%
No, it's not a concern - any reasonably skilled driver should be able to eat/drink and drive without compromising safety = 32.6%
6.
What do you like least about your current cupholders?
Shallow - they're not deep enough to keep my tall drinks from spilling = 40.7%
Narrow - a 64 oz. Big Gulp would need a shoehorn and a prayer to squeeze in = 29.1%
Width - my more slender cups and bottles bounce around like a 4 year-old on a trampoline = 13.95%
Awkward position - I'm forced to strike an advanced yoga position every time I reach for my morning cup of coffee = 16.3%
7. If you drive an Asian car (e.g., Japanese, Korean, etc.) how satisfied are you with your cupholders (number, placement, size)?
Extremely satisfied = 10.8%
Satisfied = 29.7%
No opinion = 35.1%
Not happy = 17.6%
Extremely dissatisfied (a pox on my cupholders!) = 6.8%
8. If you drive an European car (e.g., German, British, Italian, etc.) how satisfied are you with your cupholders (number, placement, size)?
Extremely satisfied = 3.4%
Satisfied = 17.2%%
No opinion = 53.4%
Not happy = 17.2%
Extremely dissatisfied (a pox on my cupholders!) = 8.6%
9. If you drive an American car, how satisfied are you with your cupholders (number, placement, size)?
Extremely satisfied = 10.8%
Satisfied = 36.5%
No opinion = 16.2%
Not happy = 31.1%
Extremely dissatisfied (a pox on my cupholders!) = 5.4% |
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