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02 Editorial calendar
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| Autobytel.com, Autoweb, Autosite.com, Carsmart.com |
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| Updated |
Jun 10, 2004 21:52:54 |
| Rating |
 99 ( -10 -10.1% ) | | Author | Brian Chee |
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Description:
2002 Autobytel Inc. Editorial Calendar
Autobytel.com | Autosite.com | Autoweb.com | Carsmart.com |
Special Features
JANUARY FEBRUARY MARCH APRIL MAY JUNE
2002 Auto Shows: Concept cars, production vehicles, automaker news and special features.
How to Buy a Car: Covers everything from research to purchase. Includes finance and rebate information.
Consumer Choice Awards:
A series of articles based on consumer preference data from our Top Ten lists and the Reviews Section. This will be Autoweb.com and Autobytel.com specific content
Awards
Most Popular
Top Ten Most Popular
Most Popular New
Top Five Most Popular New
Top Five, Overall
Top Five Comfort
Top Five Performance
Top Five Quality
Top Five Appearance
New Car Guide: Reviews and summaries of newly released vehicles, to include the Toyota Matrix, Pontiac Vibe and TrailBlazer EXT.
Vehicle Safety Guide: What makes vehicles safe, and how drivers can minimize risk behind the wheel. Includes summaries of "safe" vehicles, crash test ratings and child safety. Carsmart only content.
Travel & Fun: How to plan a safe and enjoyable road trip during the summer break. Includes trip advice, car fun in the sun and travel safety.
Car Care:
Keep your car in good condition from the inside-out. Includes advice on how to arrange for service through a dealership, upkeep tips and prepping your car for sale.
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Design: From concept to production, we examine what it takes to bring a car to life. Technology: Technology has made today's cars faster, safer and better than ever. We take a look at the latest wonders on four wheels, and on the production line. New Car Guide: Reviews and summaries about newly released vehicles. Vehicles should include the Cadillac CTS, Mitsubishi ASX, and Nissan 350Z.
Performance: What makes a fast car go…faster? A look at performance vehicles, from the WRX to the Chevy Corvette Z06 and beyond.
03 Preview: Sneak peeks at new and redesigned vehicles for '03, including the Chevy SSR and the Ford Expedition. 02 Review: A look back at the model year winners and losers.
Notes:
Editorial Series: Year-round special features
Premise: With more unique users than any other auto site or magazine, Autobytel is uniquely positioned to provide valuable vehicle ownership editorial. From shopping to buying, owning to selling, we can have a significant impact on consumer choices and industry practices. These special features are designed to provide our readers with automotive insight, from an online perspective.
Glossary of terms will accompany most features. Average feature length will be three stories and a side bar.
Brand Distinction: Each section will be revised and re-formatted to fit with each site's brand direction: Special features on autoweb.com will focus first on youth market issues, such as appearance, trends and peer appeal. Special features on carsmart.com will focus first on family-oriented issues, such as safety, convenience and practicality.
On the Road Vehicle Reviews
JANUARY FEBRUARY MARCH APRIL MAY JUNE
2002 Reviews
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2002 Reviews, early release 2003
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
2002 Reviews, early release 2003
2002 Reviews, early release 2003
2002, 2003 reviews 2003 reviews
2003 reviews
2003 reviews
Notes:
Editorial Series: On the Road Reviews and Category Guides
Premise: "When people come to Autobytel, they expect more coverage about new vehicles than any other site. On the Road Reviews provides an added layer of review content to our top 100 most requested vehicles."
On the Road reviews include ABT and freelance coverage, and do not represent reviews from other sources. Brand distinction criteria will be met through placement and order of review release. *To be featured on Autoweb.com / **To be featured on Carsmart.com / ***To be featured on Autobytel.com.
On the Road Category Guides
JANUARY FEBRUARY MARCH APRIL MAY JUNE
Mid-size and Compacts Trucks
Suvs and Minivans Luxury and Sports
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Why Autobytel
JANUARY FEBRUARY MARCH APRIL MAY JUNE
Quality Assurance,
How to use
Spotlight: Consumer care
Spotlight: Research, information technology
Spotlight: Dealer ops
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Notes:
Editorial Series: Why Autobytel? (Autoweb/Carsmart)
Premise: When you visit one of the Autobytel Web sites, you visit more than a URL. You tap into the combined value of a talented and experienced group of dedicated people. This series shows the quality behind the Web sites.
AutoShopper News
Weekly format, all sites
Brand Notes:
Autobytel.com
Overall Editorial/Brand Direction
Autobytel readers enjoy an upper-mid to wealthy income status, are generally white males in their 40s and are not too inclined toward reading "how to buy a car" vehicle advise. People who read Autobytel.com are more interested in vehicle-specific content, such as reviews. Vehicle Profile: Autobytel.com is a BMW 5 Series, or a Ford Expedition.
Autobytel.com Editorial Sections
Research Tab | Buy Tab | Own Tab | Sell Tab | Review Tab
Autoweb.com
Overal Editorial/Brand Direction
Autoweb attracts a younger audience than Autobytel.com, with less discretionary income and a much higher learning curve when it comes to purchasing a car. Autoweb readers what to read about what's cool and doesn't cost a fortune. These readers like the Internet because of the research capabilty. They may be a bit insecure with the Dealer/Customer dynamic, and Autoweb.com provides a security layer. Vehicle Profile: Autoweb.com is a Mazda Protege5, or a Toyota Matrix.
Autoweb.com Editorial Sections
Research | Buy | F and I | Maintain | Sell | Enjoy | Auto Profiles
Carsmart.com
Readers who visit Carsmart.com do so because the content provides for a more life style-centered vehicle experience. Where Autobytel.com is almost exclusively about the car, and Autoweb about price and image, Carsmart is about how the car fits with the lifestyle of the person reading. The typical reader is female, married, and is knowledgeable---but may be uneasy about the vehicle purchase process. Vehicle Profile: Carsmart is a Buick Rendezvous, or a Chrysler Pacifica
Carsmart.com Editorial Sections
Research Invoice Pricing | Research Auto Advisor | Test Drive Reviews | Womens Focus | My Garage | FinanceCenter | InsuranceCenter |
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