Autobytel Inc. Meets Heightened Consumer Concern for Price, Safety and Fuel Efficiency; Launches 2002 Buyer’s Guide
Website Provides Data That Matters to Today’s Car Buyer, Including Current Rebates/Incentives
Updated
Jun 10, 2004 21:51:07
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Description: Irvine, CA-October 24, 2001-Fuel economy, safety and price have emerged as heightened concerns for automotive consumers, this according to a recent poll by Princeton-based Opinion Research Corporation measuring the effects of recent events on automotive consumer attitudes1. Autobytel Inc. (Nasdaq: ABTL) is responding to this shift in consumer priorities by providing the research data and tools that matter to today's consumers. "Car buyers are naturally more concerned about safety and economy in light of recent events and the overall economic slowdown," said Andrew Donchak, Chief Marketing Officer of Autobytel Inc. "We've focused our vast vehicle data and consumer-facing resources to provide today's consumers with the safety, fuel efficiency and pricing information they need to find and purchase the best possible vehicle for themselves and their families." "This fall promises to be one of the most consumer-friendly new vehicle markets in recent memory," continued Donchak. "Not only are there significant redesigns and new model launches, there are also unusually hefty cash back and financing incentives being offered in response to the tightening auto market." To help consumers take advantage of the tremendous buying opportunities during the new model year, Autobytel has created a 2002 Buyer's Guide, providing new car shoppers with the data and tools they need to move beyond sticker price and MSRP to discover hidden values behind new, redesigned and upgraded 2002 models offered at 2001 prices, or with significant discounts. Available on , the Guide offers comparisons of 2002 models vs. their 2001 predecessors, taking into account upgrades and newer model features to advise consumers as to the better overall value. Consumers can also conduct their own comprehensive side-by-side comparisons between 2001 and 2002 models. The Guide also enables shoppers to view a side-by-side comparison of 2002 models and similar vehicles - juxtaposing a range of information to illuminate relative strengths among comparable models. Each vehicle information report details over 60 categories of data, spanning pricing, available options, safety features and ratings, fuel efficiency, ownership costs (repairs, insurance, etc.), performance, specifications and reviews. Consumers can also use Autobytel.com to identify the tremendous cash-back and financing incentives currently being offered by manufacturers in an effort to boost sales and consumer confidence. Examples of current incentives include the 2001 Cadillac Seville with a $3,000 rebate or 0% financing; the 2001 Chevy Blazer with a $3,000-$3,500 rebate or 0% financing; and the 2001 Ford Windstar/Mercury Villager with a $3,000 rebate or 0% financing. Incentives and rebates change/expire, so visit for updates. Autobytel.com's Top 10* lists - including "Best Mileage," "Least Expensive" and "Low Repair Cost" - provide pricing, specs and reviews for the very best cars according to today's most important criteria.
Toyota Corolla (41 mpg) Saturn SC1 Toyota Corolla 1Survey conducted for Autobytel Inc (Nasdaq: ABTL). Results of the survey are based on telephone interviews conducted by Opinion Research Corporation September 28 through October 1, 2001, with a randomly selected sample of 1005 adults 18 years and older living in private households in the continental United States. *As of 10/23/01. Top 10 lists are subject to change; to review lists, simply log on to and click on the Research tab. **Passenger vehicles only. Based on highway mileage.
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