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Autobytel Inc. Sites Have More Unique Visitors Than Any Other Car-Buying and Ownership Site on the Web
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| Sites reached over 3.5 Million Unique Visitors in August, According to Jupiter Media Metrix |
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| Updated |
Jun 10, 2004 21:50:02 |
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Description:
Irvine, CA-September 24, 2001 - Autobytel Inc. (Nasdaq: ABTL) sites' unique visitors reached over 3.5 million in August, according to Jupiter Media Metrix, more visitors than any other car-buying and ownership site on the web. In addition, over 90 percent of web traffic has potential exposure to Autobytel Inc.'s content and technology*.
"Autobytel Inc. sites continue to attract large numbers of consumers who are researching and shopping for cars online, surpassing visitors to manufacturer and other auto e-commerce sites," said Andrew Donchak, Chief Marketing Officer of Autobytel Inc. "Just this month, Jupiter Media Metrix analysts confirmed that there is room for significant growth in the online automotive sector. This is key to our ongoing strategy of providing tools and programs that will allow automotive marketers to take advantage of our deep knowledge of online car buyers."
According to Jupiter Media Metrix, consumers value third-party auto sites over the manufacturer sites for their impartiality and innovation. Additionally, car shoppers are avid users of the Internet for research, spending an average of more than 10 minutes on automotive sites every month--only the entertainment category has higher usage**.
*Autobytel Inc. sites is the unduplicated audience of the Autobytel and Autoweb properties and Carsmart.com. The car-buying and ownership category as defined by Autobytel. Autobytel Inc. provides content to Yahoo.com, AOL websites, MSN.com and Lycos.com. The unduplicated audience of these four sites accounts for over 90 percent of total traffic.
**Jupiter Media Metrix press release 9/17/01. |
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