The Facts free review Increasingly Powerful Pocketbooks women influence purchases 1999 northstar According to the Women's Consumer Network, women control 80-85% of all personal and household goods spending, making them the most powerful consumer-purchasing segment. "American women are, in effect, the largest 'national' economy on earth." (Tom Peters, 1997) Today, less than 20% of U.S. households follow the traditional 1950's pattern of dad at work and mom at home. (Bureau of Labor Statistics, 1996) 60% of women over 16 work, representing 46% of the U.S. workforce. (Bureau of Labor Statistics, 1996) Women are starting businesses at twice the rate of men. Women own 38% of U.S. businesses, contributing $2.3 trillion to the national economy. (National Foundation of Women Business Owners) Women are now responsible for 50% of all stock market investing. Nearly 25% of all married women in America earn more than their husbands (Linda Lee, Manager, Ford Motor Co.'s women's marketing and produ free review   
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The Facts

Increasingly Powerful Pocketbooks

Updated Jun 10, 2004 21:21:23
Rating reduce  16 ( -2 -12.5% )
Description:
According to the Women's Consumer Network, women control 80-85% of all personal and household goods spending, making them the most powerful consumer-purchasing segment. "American women are, in effect, the largest 'national' economy on earth." (Tom Peters, 1997)
Today, less than 20% of U.S. households follow the traditional 1950's pattern of dad at work and mom at home. (Bureau of Labor Statistics, 1996)
60% of women over 16 work, representing 46% of the U.S. workforce. (Bureau of Labor Statistics, 1996)
Women are starting businesses at twice the rate of men.
Women own 38% of U.S. businesses, contributing $2.3 trillion to the national economy. (National Foundation of Women Business Owners)
Women are now responsible for 50% of all stock market investing.
Nearly 25% of all married women in America earn more than their husbands (Linda Lee, Manager, Ford Motor Co.'s women's marketing and product office, Source: www.spokane.net/news)
Don't Call Me Baby
Women purchase 68% of new vehicles sold in the U.S.
Women influence 85% all vehicle purchases
Women spend over $81 million a year on new cars, which equals $221 million per day!
Each woman automotive customer influences between 10 and 12 other women because women make a point of buying from sources that treat them well. Women's automotive purchases are migrating from low-profit small cars to high-ticket, high-profit vehicles, makes women crucial to the manufacturers.
On average, women pay $200 to $450 more for a new car than men because of dealer bias. (American Bar Foundation)
In a shopping survey conducted by 100 women 63% could not get waited on by a salesman, and 60% were asked if they could afford the cars they were looking at and when the male buyer would be available. (San Diego Union-Tribune)
WOW: Women on the Web
58% of new Internet users in 1999 are women, up from 44% in 1998 and 18% in 1995, by 2002 women will account for 60% of the online population. (NetSmart V "What Makes America Click" Publication date: Aug 03, 1999 © 1999, NewsReal, Inc.)
62% of women have Internet access at work and spend 9 hours a week online at home.
Women.com, iVillage.com and homearts.com are experiencing 200% to 300% traffic increases. (Forrester Research, 1999)
According to a 1999 Northstar Interactive report, "Net Women" (1,357 women age 18 or above who are online users) chose the Internet as their #1 media source - over TV, books and radio. 63% rated the Internet as important in helping make shopping decisions, while 54% rated "word of mouth" as important in this function. 67% of these "Net Women" said being online makes them feel more knowledgeable, and half believe they have an advantage over those women who are not online.
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